Cute cats, shrimp tempura suits, and a whole lot of fluff you didn’t know you needed.
Think you know everything about Mofusand? Think again.
Here are 20 fun (and sometimes absurd) facts about the most adorably weird cats on the internet and the quiet genius behind them.
1. "Mofusand" is a made-up word.
It comes from "mofu mofu", the Japanese onomatopoeia for something fluffy, and “sand”, which might reference how the cats are often “sandwiched” into objects or costumes.
2. Mofusand was created by a mysterious artist named Juno.
She rarely appears publicly and lets the cats speak for themselves.
3. The original drawings were posted on Twitter as early as 2017.
And they quickly went viral thanks to their bizarre, adorable vibes.
4. The shark cat is the most iconic figure in the collection.
It’s basically the unofficial mascot of the brand.
5. Juno draws everything digitally using soft brushes and subtle textures.
Her work has a “hand-drawn but polished” feel that fans love.
6. Mofusand cats have zero facial expressions.
And somehow, that makes them even more expressive.
7. The shrimp tempura costume has become a cult classic.
Fans call it “ebi-kawaii” deep-fried cuteness.
8. There are over 20 official blind box series to date.
And yes, new ones drop regularly.
9. Mofusand has collaborated with UNIQLO, Casetify, Village Vanguard and more.
You can even get phone cases, pajamas, and mugs.
10. No two cats are the same even in the same costume.
Each figure has tiny differences in posture, tail, or expression.
11. The cats are often drawn in food sushi, ramen, mochi…
But strangely, they always look at peace with it.
12. Some illustrations include hidden paws or tails from cats not in the spotlight.
Look carefully there’s a whole universe in the background.
13. Mofusand is incredibly popular in Taiwan, Korea, and France.
The kawaii wave has clearly gone global.
14. There’s a secret figure in almost every blind box series.
Good luck getting it. (No, we won't tell you what it is.)
15. The figures are designed based directly on Juno’s illustrations.
Nothing is added or changed it’s art turned 3D.
16. Some figures include real fabric details.
Yes, the tiny hat or shrimp tail might actually be soft.
17. Fans have built entire Instagram accounts just to display their collections.
Mofusand shelfies are a thing. And we fully support them.
18. There are real-life Mofusand pop-up stores in Japan.
They’re limited-time, and they’re magical.
19. Mofusand cats are deliberately chubby.
According to Juno, “roundness is essential to their charm.”
20. Despite all the costumes, the cats always look slightly… unamused.
And maybe that’s the whole point: being cute without trying.
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.