The psychology behind blind box addiction
Why we can't resist the surprise and why that's okay. Blind boxes are everywhere. From Japan’s gachapon machines to global collectibles like Mofusand, Sonny Angels, or Funko Mystery Minis, there’s ...
Who is Juno? The artist behind Mofusand
The mysterious illustrator turning fluffy cats into global icons. If you’ve ever smiled at a cat dressed as a fried shrimp, shark, or bunny chances are, you’ve already fallen under the spell of Mof...
The history of blind box culture in Japan
From capsule machines to collectible icons how a small surprise became a cultural phenomenon. If you’ve ever felt the rush of opening a Mofusand blind box, you’ve experienced something deeply roote...
Cute cats, shrimp tempura suits, and a whole lot of fluff you didn’t know you needed. Think you know everything about Mofusand? Think again.Here are 20 fun (and sometimes absurd) facts about the mo...
5 things every beginner collector should know
New to blind boxes? Welcome here’s what you need before diving in. Starting your Mofusand collection is exciting… and slightly addictive. But before you go all-in on shrimp cats and shark suits, he...
What your favorite Mofusand figure says about you
A completely unscientific personality guide based on your favorite chubby cat. Let’s be honest: everyone has a favorite Mofusand. Whether it’s the shrimp tempura cat or the shark suit classic, the ...
How to spot fake Mofusand figures
Don't get scammed here’s how to tell if your cat in a costume is the real deal. Mofusand figures are becoming wildly popular and unfortunately, that means fakes are showing up too. Counterfeit prod...
Everything you need to know before buying your first figure
A beginner-friendly guide to entering the world of Mofusand (without stress). Thinking about getting your first Mofusand figure? Welcome you're in for a lot of cuteness, a little surprise, and poss...