The mysterious illustrator turning fluffy cats into global icons.
If you’ve ever smiled at a cat dressed as a fried shrimp, shark, or bunny chances are, you’ve already fallen under the spell of Mofusand. But behind these irresistibly fluffy illustrations lies an equally intriguing figure: the artist known simply as Juno (ぢゅの).
Who is Juno? Where did Mofusand come from? And how did one artist’s quiet love for cats become a worldwide obsession? Let’s take a closer look.
✍️ A Mysterious Creator With a Soft Style
Unlike many public-facing artists, Juno keeps a low profile. She doesn’t post selfies. She doesn’t do press. And she rarely gives interviews. But what she does share speaks volumes through soft lines, gentle humor, and an unmistakable love for cats.
Juno started posting illustrations on Twitter around 2017, often featuring round, mochi-like cats in absurd or adorable situations. The art was playful, detailed, and instantly recognizable. Within months, fans began resharing her work across Japan… and beyond.
The name Mofusand itself is a playful combo:
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"Mofu mofu" (もふもふ) is a Japanese onomatopoeia for something fluffy and soft (like a cat’s belly),
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"Sand" might evoke the idea of a sandwich cats tucked into odd places or outfits or simply be part of a quirky brand identity.
🐱 Cats in Costumes, but Never Random
What makes Juno’s work stand out isn’t just the cuteness it’s the unexpected pairings.
Cats dressed as:
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Ebi-furai (fried shrimp)
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Sharks
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Sushi rolls
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Dinosaurs
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Tempura
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…and even sitting in mochi or ramen bowls
Each design is equal parts absurd, stylish, and emotional. There’s a balance between quiet Japanese minimalism and pure kawaii chaos and it works.
These aren’t just memes they’re carefully composed characters that manage to feel alive.
🛍️ From Twitter Sketches to Collectible Icons
After years of growing organically online, the world of Mofusand expanded into physical products:
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Stationery
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Plush toys
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Fashion collabs (UNIQLO, Casetify…)
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And of course, the figurines in blind boxes that fans adore today
Each product still feels like it comes directly from Juno’s sketchbook with soft colors, tiny details, and that same touch of weirdness we all love.
Though Juno stays behind the scenes, she’s involved in every stage of creative direction, ensuring that the Mofusand brand never loses its soul.
🌍 A Global Quiet Sensation
Today, Mofusand has fans all over the world from Japan to the US, France to the Philippines. The brand has become a symbol of cozy joy, the kind that makes you smile without even realizing it.
And Juno? Still quiet, still drawing.
There’s something poetic about that a creator who lets the cats do all the talking.
🐾 Final Words
In an internet full of noise, Juno built something gentle and unforgettable. Her world is one where cats dress up, float in desserts, and remind us that joy can be tiny, fluffy, and beautifully weird.
So the next time you open a Mofusand blind box, remember:
There’s an artist behind it, quietly smiling with you.
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