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The psychology behind blind box addiction

The psychology behind blind box addiction

Why we can't resist the surprise and why that's okay. Blind boxes are everywhere. From Japan’s gachapon machines to global collectibles like Mofusand, Sonny Angels, or Funko Mystery Minis, there’s ...

Who is Juno? The artist behind Mofusand

Who is Juno? The artist behind Mofusand

The mysterious illustrator turning fluffy cats into global icons. If you’ve ever smiled at a cat dressed as a fried shrimp, shark, or bunny chances are, you’ve already fallen under the spell of Mof...

The history of blind box culture in Japan

The history of blind box culture in Japan

From capsule machines to collectible icons how a small surprise became a cultural phenomenon. If you’ve ever felt the rush of opening a Mofusand blind box, you’ve experienced something deeply roote...

20 fun facts about Mofusand

20 fun facts about Mofusand

Cute cats, shrimp tempura suits, and a whole lot of fluff you didn’t know you needed. Think you know everything about Mofusand? Think again.Here are 20 fun (and sometimes absurd) facts about the mo...

5 things every beginner collector should know

5 things every beginner collector should know

New to blind boxes? Welcome here’s what you need before diving in. Starting your Mofusand collection is exciting… and slightly addictive. But before you go all-in on shrimp cats and shark suits, he...

What your favorite Mofusand figure says about you

What your favorite Mofusand figure says about you

A completely unscientific personality guide based on your favorite chubby cat. Let’s be honest: everyone has a favorite Mofusand. Whether it’s the shrimp tempura cat or the shark suit classic, the ...

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The First Meow

In 2019, Japanese illustrator Juno shared a simple sketch online: a round, fluffy cat in a shark costume. What started as a playful drawing quickly captured hearts all over the internet. Fans were charmed by the quirky mix of softness, humor, and expressive cat faces.

This first viral “meow” gave birth to what would become the Mofusand universe, a world full of absurdly cute cats in unexpected situations.

From Sketch to Shelf

Two years later, Mofusand took a leap from digital drawings to the real world. The first official blind box series was launched in Japan, transforming Juno’s characters into collectible figurines.

Fans could now hold their favorite chubby cats in their hands, from fried shrimp cats to sushi cats, every box held a surprise. The blind box concept only amplified the excitement, turning every purchase into a joyful moment of discovery.

A Global Cuteness Movement

In 2024, Mofusand.co was launched to bring these adorable collectibles to fans all around the world. With a focus on authenticity, quality, and care, our mission is to deliver a little joy in every box, whether you’re a new fan or a seasoned collector.

From Tokyo to Toronto, and Paris to Perth, the Mofusand cats now bring smiles across continents. And this is only the beginning.

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